Est. 2021 · Members in 40+ countries
Careers & credentials · for students

CLIMB THE

16 career journeys drawn step by step — from the first shift to the top job. See how long each rung takes, what you do there, and what to study to reach the next one.

How to read this. Each card is one rung. Climb from left to right. Times are typical, not promises; people jump rungs, change sectors and take detours. Tap a job title or credential for the full description.

Pour it · Bars, restaurants & visitors

BARBACK TO BEVERAGE DIRECTOR

The classic bar ladder. Start by stocking ice and washing glassware, finish by designing the drinks programme for a whole group of venues.

  1. 1 6–18 months Barback

    Stock ice, fruit, glassware and spirits; keep the bar clean and fast; watch everything.

    Gain Speed, bar-back etiquette, names of the classics. Responsible-service certificate where required.

    Credential →
  2. 2 2–4 years Bartender

    Take orders, build cocktails to spec, pour with consistency, look after guests.

    Gain The 50 core cocktails, speed, upselling, calm under pressure. BarSmarts or a bar academy course.

    Job description →Credential →
  3. 3 1–3 years Senior Bartender / Bar Lead

    Run shifts, train juniors, write specials, handle ordering and wastage.

    Gain Training skill, costing, menu ideas, team leadership.

    Credential →
  4. 4 2–4 years Head Mixologist / Bar Manager

    Own the cocktail menu and the bar team. Control costs, hire, build the venue’s style.

    Gain Menu design, P&L management, supplier negotiation, WSET Spirits Level 2 or 3.

    Job description →Credential →
  5. 5 3+ years in the role Beverage Director

    Set the whole drinks strategy across bars and restaurants: concept, buying, budgets and people.

    Gain Commercial strategy, multi-venue leadership, brand relationships.

    Job description →
Make it · Production & cellar

CELLAR HAND TO HEAD OENOLOGIST

The route into winemaking. Vintage after vintage you move from hauling hoses to deciding how the wine is made.

  1. 1 1–3 vintages Cellar Hand

    Clean tanks and barrels, pump over, rack, help on the bottling line, work crush long hours.

    Gain Hygiene, physical stamina, how a winery flows. A degree in oenology or viticulture helps you move faster.

  2. 2 2–4 years Assistant Winemaker

    Run lab checks, manage ferments, track barrels, keep records, cover for the winemaker.

    Gain Wine chemistry, fermentation control, tasting for faults. WSET Level 2 and 3 for tasting vocabulary.

    Job description →Credential →
  3. 3 4–8 years Winemaker

    Make harvest and blending decisions, run the cellar team, own quality and the budget.

    Gain Blending judgement, team leadership, working with growers. Often a vintage abroad.

    Job description →
  4. 4 5+ years in the role Head Winemaker / Head Oenologist

    Set the house style across all labels; lead technical and winemaking teams; advise on vineyards.

    Gain Portfolio leadership, a reputation, sometimes Diploma or Master of Wine.

    Job description →Credential →
Or branch out to Consulting OenologistWinery Founder →Cellar Master →
Make it · Production & cellar

VINEYARD WORKER TO DIRECTOR OF VITICULTURE

Great wine starts in the soil. This path follows the person who decides what to plant, when to prune and when to pick.

  1. 1 1–2 years Vineyard Worker

    Prune, tie vines, thin canopy and harvest by hand through every season.

    Gain Seasonal rhythm, tools, physical resilience.

  2. 2 2–4 years Vineyard Technician

    Monitor vine health, irrigation and spraying, take ripeness samples, drive equipment.

    Gain Pest and disease knowledge, record-keeping. A viticulture certificate or diploma.

  3. 3 4–8 years Vineyard Manager / Viticulturist

    Plan the farming year, run crews, choose clones and rootstocks, work with the winemaker.

    Gain Soil science, sustainable practice, budgeting.

    Job description →
  4. 4 5+ years in the role Director of Viticulture

    Oversee all estates and growers, set farming philosophy, invest in new plantings.

    Gain Multi-site leadership, climate adaptation, long-term planning.

    Job description →
Or branch out to Consultant ViticulturistEstate Owner
Make it · Production & cellar

DISTILLERY OPERATIVE TO MASTER DISTILLER

From the mash tun to the final blend: how people grow into the master distillers whose names end up on labels.

  1. 1 1–2 years Distillery Operative

    Mill grain, run fermenters, clean, fill casks and learn every part of the plant.

    Gain Safety, process basics, stamina. The IBD Distilling general certificate is a common start.

    Credential →
  2. 2 2–4 years Still Operator

    Run stills and cuts, take samples, log temperatures and yields.

    Gain Distillation theory, cut judgement, quality records.

    Job description →Credential →
  3. 3 3–6 years Assistant / Head Distiller

    Lead the production team, schedule runs, develop new recipes and trial batches.

    Gain Recipe design, cask policy, WSET Spirits Level 2 or 3.

    Job description →Credential →
  4. 4 5+ years in the role Master Distiller / Master Blender

    Guard the house style, select casks, create blends and new expressions, represent the brand.

    Gain Nose and palate mastery, innovation, public presence.

    Job description →Credential →
Pour it · Bars, restaurants & visitors

WINE WAITER TO WINE DIRECTOR

The service route to the wine list. Pairs well with the Court of Master Sommeliers or WSET ladder.

  1. 1 1–2 years Restaurant Server

    Learn the floor: service, guest care and how food and wine meet.

    Gain Service skills, a love of tasting. WSET Level 1 or 2.

    Credential →
  2. 2 1–3 years Commis Sommelier

    Decant, pour, manage the cellar, assist the sommelier and learn the list.

    Gain CMS Introductory course, WSET Level 2 or 3, blind tasting practice.

    Credential →
  3. 3 3–6 years Sommelier

    Recommend and sell wine, pair with the menu, buy for sections of the list.

    Gain CMS Certified, WSET Level 3, strong regional knowledge.

    Job description →Credential →
  4. 4 3–6 years Head Sommelier

    Own the list, the budget and the team; run tastings; buy directly from producers.

    Gain Buying, leadership, WSET Diploma or CMS Advanced.

    Job description →Credential →
  5. 5 Career-long Wine Director / Master Sommelier

    Direct wine across a restaurant group, or earn the world’s hardest service credential.

    Gain Master Sommelier or Master of Wine, a public name.

    Job description →Credential →
Teach it · Education, writing & media

THE WINE CREDENTIAL ROUTE

A route through the qualifications themselves, for anyone planning to study their way to the top of the wine trade.

  1. 1 About a day WSET Level 1

    Learn the main grapes, styles and how to taste and serve.

    Gain Curiosity and legal drinking age.

    Credential →
  2. 2 Several weeks WSET Level 2

    Know the major regions, labels and how production shapes style.

    Gain Confident everyday knowledge; the usual first job-ready credential.

    Credential →
  3. 3 6–12 months WSET Level 3

    Taste systematically, judge quality and ageing, and explain why.

    Gain Systematic tasting; a strong sign to employers.

    Credential →
  4. 4 1–3 years WSET Level 4 Diploma

    Deep study of production, business, global wine and a research paper.

    Gain The standard stepping stone to Master of Wine.

    Credential →
  5. 5 Several more years Master of Wine

    Exams, blind tasting and a research paper; only around 500 people hold the title worldwide.

    Gain The pinnacle of wine knowledge.

    Credential →
Or branch out to Certified Wine EducatorCourt of Master Sommeliers route
Teach it · Education, writing & media

THE SPIRITS CREDENTIAL ROUTE

Whisky, rum, gin, tequila and beyond: the main ways to prove your spirits knowledge as you climb.

  1. 1 About a day WSET Spirits Level 1

    Spirit families, how they are made, how to taste and serve.

    Gain A friendly start with no prerequisites.

    Credential →
  2. 2 Several weeks WSET Spirits Level 2

    Know the major categories, labels and regulations by country.

    Gain Job-ready knowledge for bars, retail and brands.

    Credential →
  3. 3 3–6 months WSET Spirits Level 3

    Taste and judge quality, understand production in depth.

    Gain Respected by brands and distributors.

    Credential →
  4. 4 Self-study plus exam Certified Specialist of Spirits

    Wide-ranging exam across categories, geography and production.

    Gain A recognised US-based credential.

    Credential →
  5. 5 Advanced exam Certified Spirits Educator

    Teach and examine spirits knowledge at a high level.

    Gain Opens teaching, consulting and training roles.

    Credential →
Or branch out to Keepers of the Quaich (whisky)Bourbon Steward
Sell it · Brands, sales & marketing

BARTENDER TO GLOBAL BRAND AMBASSADOR

The glamorous track: turn bar credibility into a role telling a brand’s story to the world.

  1. 1 3–5 years Bartender

    Win guests, win bartender friends, build a reputation for knowledge and hospitality.

    Gain Cocktail craft, strong spirits knowledge, a following.

    Job description →Credential →
  2. 2 1–2 years Brand Advocate

    Run tastings and pop-ups for a brand part-time or locally; train venue staff.

    Gain Presenting, training, brand knowledge.

    Credential →
  3. 3 2–4 years Brand Ambassador

    Represent the brand in a city or country: events, training, trade relations, content.

    Gain Storytelling, event design, budget handling.

    Job description →Credential →
  4. 4 2–4 years Regional Ambassador / Educator

    Lead ambassadors across a region; set training programmes and activations.

    Gain Team leadership, regional strategy.

    Job description →
  5. 5 Career-long Global Ambassador / Brand Manager

    Shape brand story and strategy worldwide; sit with marketing and the board.

    Gain Marketing skills, travel stamina, global network.

    Job description →
Or branch out to Trade Marketing Manager →Consultant
Sell it · Brands, sales & marketing

SALES REP TO EXPORT DIRECTOR

The commercial ladder: opening doors, building accounts and eventually opening whole countries.

  1. 1 1–3 years Sales Representative

    Visit bars, restaurants or shops; take orders; build relationships and hit targets.

    Gain Product knowledge, resilience, CRM habits.

    Job description →Credential →
  2. 2 2–4 years Key Account Manager

    Own the biggest customers: chains, groups and distributors; negotiate terms and promotions.

    Gain Negotiation, data skills, planning.

    Job description →
  3. 3 2–4 years Trade Marketing Manager

    Design promotions, point of sale and campaigns that make the brand move off shelves.

    Gain Campaign design, budgets, analytics.

    Job description →
  4. 4 3–5 years Brand Manager

    Run the brand: pricing, positioning, launches, forecasts and agencies.

    Gain Brand strategy, finance, leadership.

    Job description →
  5. 5 Career-long Export Manager / Commercial Director

    Open and lead markets abroad, manage distributors and law and logistics.

    Gain International trade, languages, legal basics.

    Job description →
Stock it · Retail, buying & trade

SHOP ASSISTANT TO HEAD BUYER

The route into buying, importing and trading: begin in a shop, finish choosing what a nation drinks.

  1. 1 1–2 years Shop Assistant

    Help customers, restock, learn what sells and why.

    Gain Customer care, basic product knowledge. WSET Level 1 or 2.

    Credential →
  2. 2 2–4 years Retail Specialist / Wine Merchant

    Advise customers, run tastings, manage a section and make small buying choices.

    Gain WSET Level 3, hosting tastings, stock management.

    Job description →Credential →
  3. 3 3–6 years Buyer

    Choose and negotiate the range with producers and importers; manage margin and stock.

    Gain Negotiation, forecasting, palate and numbers.

    Job description →
  4. 4 4+ years Head of Buying / Category Director

    Own a whole category, supplier strategy and pricing across the business.

    Gain Leadership, commercial strategy.

    Job description →
  5. 5 Career-long Importer / Distributor Director

    Run or own the company that brings brands into a country.

    Gain Licensing, logistics, finance, relationships.

    Job description →
Or branch out to Auction Specialist →Open your own shop
Stock it · Retail, buying & trade

CATALOGUER TO AUCTION DIRECTOR

For collectors’ minds: authenticating, valuing and selling rare bottles at the world’s top auction houses.

  1. 1 1–3 years Cataloguer / Junior Researcher

    Photograph, describe and research lots; learn how to spot fakes and condition issues.

    Gain Detailed knowledge, writing, patience. WSET Level 3.

    Credential →
  2. 2 3–5 years Auction Specialist

    Source consignments, advise sellers and buyers, build private collector relationships.

    Gain Market knowledge, provenance, trust.

    Job description →
  3. 3 4+ years Head of Department

    Lead the wine or whisky department, set strategy for sales and consignments.

    Gain Leadership, negotiation, reputation.

    Job description →
  4. 4 Career-long International Director

    Direct sales and client relations across regions; represent the house to the world’s collectors.

    Gain Global network and credibility.

    Job description →Credential →
Or branch out to Private Collection AdvisorWine Investment Fund
Pour it · Bars, restaurants & visitors

TASTING ROOM HOST TO HOSPITALITY DIRECTOR

The visitor-experience track: tasting rooms, tours and travel, for people who love meeting people.

  1. 1 1–2 years Tasting Room Host

    Pour, explain and sell in a cellar door or distillery shop; take bookings.

    Gain Hospitality, product knowledge, clear storytelling.

    Job description →Credential →
  2. 2 1–3 years Tour Guide

    Lead distillery or vineyard tours, explain the process, tell the brand’s history.

    Gain Presentation, languages, safety.

    Job description →
  3. 3 2–4 years Visitor Experience Manager

    Design tours, events and tastings; manage hosts, bookings and revenue.

    Gain Event design, team management, marketing basics.

  4. 4 Career-long Travel Specialist / Hospitality Director

    Design wine and spirits journeys, or run hospitality for a whole estate or group.

    Gain Destination knowledge, supplier networks, budget handling.

    Job description →
Or branch out to Tour company ownerEvent producer
Teach it · Education, writing & media

CONTENT CREATOR TO EDITOR-IN-CHIEF

Words, video and podcasts: how a passion for drinks turns into a media career.

  1. 1 1–2 years Content Creator / Community Manager

    Post, shoot, write and answer comments for a brand or your own channel.

    Gain Consistency, writing, photo and video, social tools.

    Job description →
  2. 2 2–4 years Freelance Writer

    Pitch features, review products and travel for stories.

    Gain Pitching, deadlines, a published portfolio. WSET Level 2 or 3.

    Job description →Credential →
  3. 3 3–6 years Staff Writer / Editor

    Commission and edit stories, build the publication’s voice, manage freelancers.

    Gain Editing, fact-checking, leadership.

    Job description →
  4. 4 Career-long Editor-in-Chief / Author / Presenter

    Lead a publication or a show, write books, speak at festivals, judge competitions.

    Gain Reputation, authority, audience.

    Job description →Credential →
Or branch out to Beverage Educator →Brand Content Director
Teach it · Education, writing & media

TRAINER TO HEAD OF EDUCATION

For people who love explaining: from teaching staff the basics to running a company’s education programme.

  1. 1 1–2 years Staff Trainer

    Teach venue or shop staff product knowledge and service.

    Gain Presentation, patience, strong product knowledge.

    Credential →
  2. 2 2–4 years Beverage Educator / Trainer

    Teach public courses and certifications; design lessons and tastings.

    Gain WSET Educator route, CWE or CSE, curriculum skill.

    Job description →Credential →
  3. 3 3–5 years Senior Educator / Programme Lead

    Design programmes for brands or schools, train other educators.

    Gain Instructional design, assessment, leadership.

    Job description →Credential →
  4. 4 Career-long Head of Education

    Lead education for a school, academy or brand, set standards and partnerships.

    Gain Strategy, accreditation, a respected name.

    Job description →Credential →
Run it · Business & operations

LOGISTICS COORDINATOR TO COMPLIANCE DIRECTOR

The behind-the-scenes career every producer needs: labels, licences, duties, shipping and law.

  1. 1 1–3 years Logistics Coordinator

    Book freight, track shipments, handle paperwork, talk to warehouses and customs.

    Gain Organisation, Excel, shipping and customs basics.

    Job description →
  2. 2 2–4 years Compliance Officer

    Check labels, licences and excise; keep records straight for regulators.

    Gain Alcohol law, attention to detail. Licensing qualifications by country.

    Credential →
  3. 3 3–6 years Compliance & Regulatory Manager

    Own compliance for all markets; manage audits, new-market licensing and risk.

    Gain International regulation, project management.

    Job description →
  4. 4 Career-long Operations / Managing Director

    Run the whole business or advise as a trusted legal and operational lead.

    Gain Finance, leadership, entrepreneurship.

    Job description →
Make it · Production & cellar

LAB ASSISTANT TO TECHNICAL DIRECTOR

The quiet science behind every consistent bottle: testing, quality and technical leadership.

  1. 1 1–2 years Lab Assistant

    Prepare samples, run basic tests, keep the lab clean and records accurate.

    Gain Lab technique, accuracy. A chemistry or food-science degree helps.

  2. 2 2–4 years Quality / Lab Analyst

    Run chemical and sensory analysis, spot faults and keep batches on spec.

    Gain Analytical methods, sensory panels, data analysis.

    Job description →Credential →
  3. 3 3–6 years Quality Manager

    Own quality systems, audits, supplier checks and recalls.

    Gain Quality systems, leadership, regulation.

  4. 4 Career-long Technical Director

    Lead production and quality technically across sites; advise on new products and plants.

    Gain Strategy, engineering, innovation.

    Job description →
Or branch out to Consulting scientistMaster Blender →

Good to know

  • Time in each step. Estimates for full-time work; part-time study and moving between countries change them.
  • Qualifications are signals. A certificate rarely replaces experience, but it can shorten how long a rung takes.
  • Pay and titles differ. The same job can be called something else in another country or company.
  • Legal drinking age and licences apply. Check local rules, which in India vary by state.
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