Careers & credentials · for the curious and the committed
MAKE A LIVING
Which certifications exist, what each one really involves, and what jobs they lead to. Honest guides for anyone starting out or changing course in wine, spirits and bars.
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LearnCERTIFICATIONSWSET, sommelier, Master of Wine, bourbon, bartending and legal licences — compared side by side.Explore credentials →
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WorkJOBS & JOB DESCRIPTIONSFrom distiller to brand ambassador to sommelier: what you do, what you need, and where it leads.Explore roles →
New · the complete guideTHE WSET LADDERLevels 1 to 4 for wines, spirits and sake — what you study, how you’re tested, which to take first→
New · for studentsCAREER PATH VISUALIZERSee how to climb from Barback to Beverage Director, Cellar Hand to Head Oenologist and 14 more journeys→
Pick your path
WHERE DO YOU BELONG?
Make it
Production & cellar
Distilleries, wineries and vineyards
Master DistillerDistiller / Still OperatorMaster Blender
7 roles →
Pour it
Bars, restaurants & visitors
Bartenders, sommeliers and tasting rooms
BartenderHead Bartender / Bar ManagerBeverage Director
8 roles →
Sell it
Brands, sales & marketing
Ambassadors, brand managers and sales teams
Brand AmbassadorBrand ManagerTrade Marketing Manager
6 roles →
Stock it
Retail, buying & trade
Shops, buyers, importers and auctions
Retail Specialist / Wine MerchantWine / Spirits BuyerImporter / Distributor Manager
4 roles →
Teach it
Education, writing & media
Educators, writers and creators
Beverage Educator / TrainerWine & Spirits Writer / JournalistContent Creator / Community Manager
3 roles →
Run it
Business & operations
Compliance, logistics and founders
Compliance & Regulatory ManagerSupply Chain & Logistics CoordinatorCraft Distillery / Winery Founder
3 roles →
The credential ladder
CLIMB AT YOUR PACE
Most careers start at Foundation and move up. You rarely need the top rungs, but each one opens doors.
Step 1Foundation
Step 2Intermediate
Step 3Advanced
Before you start
- Age and law. You must be of legal drinking age to taste, and some roles need a licence. Rules differ by country — and in India, by state.
- Prices and durations are indicative. Providers change fees and syllabuses; always confirm on the official website before you enrol.
- Credentials open doors, experience keeps them open. The best careers mix both: work in a bar, shop or cellar while you study.
- Job descriptions are representative. They show what the role typically involves; real vacancies vary by employer.